You pay per delivered message
Meta bills each template message it delivers, and service replies once a number uses its 1,000 free service messages for the month. Inbound messages from customers are free.
WhatsApp API pricing calculator
See what Meta charges per WhatsApp message in every country, then estimate your monthly bill by message category. Include international authentication when OTPs cross borders. Current 2026 Meta rates, no markup.
How WhatsApp API pricing works
Meta bills each delivered message. The price depends on the message category and the recipient’s country. International authentication has its own rate where published. Your provider’s platform fee is separate.
Each category has its own price
Marketing, utility, domestic authentication, and international authentication messages are priced separately where Meta publishes a rate. Service replies inside the 24-hour window are billed in some cases.
The recipient’s country sets the rate
The same message costs a different amount in each country. Your country and phone number do not matter.
Estimate your monthly Meta fees
Enter monthly delivered volume for one phone number, by recipient country and category. Enter service messages before the 1,000-message allowance; the calculator deducts it automatically. Exclude messages covered by a free entry-point window.
Meta list prices in USD per delivered message, effective October 1, 2026.
Estimates use list prices with no volume discounts, taxes, or currency conversion. The monthly service allowance is deducted automatically for one phone number.
Kapso adds no markup to Meta’s fees. See Kapso pricing for platform plans.
WhatsApp API rates by country
Hover over a country to see Meta’s price per delivered message in USD. Countries without their own rate use the regional bucket, and everything else uses Other.
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Meta list prices per delivered message in USD, effective October 1, 2026.
Volume discounts reduce what you actually pay on utility and authentication messages as you scale.
Meta fees are only part of the bill
Your WhatsApp provider charges for the platform on top of Meta’s fees. Kapso adds no markup to Meta’s fees, so the Meta line on a Kapso invoice is exactly what Meta charged.
Kapso pricing
Free, Pro, Platform, and Enterprise plans. Meta fees are passed through at cost.
View Kapso pricingWhatsApp pricing guide
How categories, countries, the 24-hour window, and discounts work in depth.
Read pricing guideMeta’s October 1, 2026 changes
What the new rate card changed and how to estimate your exposure.
Read October 1 changesWhatsApp API pricing FAQs
How much does the WhatsApp API cost?
Meta charges per delivered message. On the current rate card, a utility or domestic authentication message costs from $0.0008 in Colombia to $0.0550 in Germany, and a marketing message from $0.0109 in Turkey to $0.1597 in the Netherlands. International authentication has its own rate where Meta publishes one. Your WhatsApp provider charges a platform fee on top. Kapso plans start free and add no markup to Meta's fees.
Does the price depend on my country or the recipient’s country?
The recipient’s country. A business in Mexico messaging a customer in Brazil pays the Brazil rate. Forecast your volume per destination country and add the totals up instead of using one global average.
What are the WhatsApp message categories?
Marketing messages are promotions and offers. Utility messages are transactional updates such as order confirmations and reminders. Authentication messages deliver one-time passcodes. International authentication is a separate category when the code crosses a border, and it has its own rate where Meta publishes one. Service messages are your replies inside the 24-hour customer service window. Each category has its own price in each country.
Are service messages free?
Service messages are your replies inside the 24-hour customer service window. Since October 1, 2026, each phone number gets 1,000 free service messages per month, then Meta charges per delivered service message. The allowance is shared across its markets, does not roll over, and does not cover utility templates.
Are free messages, allowances, and volume discounts included?
For rates from October 1, 2026, the calculator automatically deducts up to 1,000 service messages per month for one phone number, proportionally across its markets. Calculate each number separately. Utility templates do not receive this allowance. Exclude incoming messages and deliveries in a free 72-hour entry-point window before entering volume. Estimates use list prices without volume discounts, taxes, or currency conversion.
What changed on October 1, 2026?
Meta's October 1, 2026 rate card made service messages billable in some cases, gave several countries their own rate instead of a regional bucket, and changed many per-message prices. This page shows the rates in effect today. The WhatsApp pricing guide explains the change in detail.
Does Kapso add a markup to Meta’s fees?
No. Kapso adds no markup to Meta’s published message fees. You pay Meta’s fees at cost through Kapso or directly to Meta. Kapso plans are priced separately and start free.
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